288 Prada Improbable Classics, Temporary Store

Our work with Prada and for Prada over the past few years has had both useless and fruitful consequences: build and unbuilt projects, factories, exhibition spaces, materials, furniture, bars, restaurants and shops. All of these projects were ultimately about the city of today. About understanding how cities work. About how much everything changes. They are tests. How do we move about in cities? Where do we go? Why do we in fact move about it all? How and when does movement take place? Today we no longer think the thoughts we thought yesterday. But that doesn’t make them wrong. They have simply changed. For example, addressing how a shop should function or even what a shop actually is. Or the ideal location for a shop.