Herzog & de Meuron
Project
2000-2001
184_MO_0105_008
184_MO_0105_008
184_MO_0102_073_facade
184_MO_0102_073_facade

Process

The new production center, where leather is cut and outsourced.

184_CL_0011_001_production
184_CL_0011_001_production
184_CL_0011_002_production
184_CL_0011_002_production
184_CL_0011_004_production
184_CL_0011_004_production
184_CL_0011_003_production
184_CL_0011_003_production

The site near an expressway on the outskirts of Florence is opposite the Gucci works.

184_SI_0010_009
184_SI_0010_009
184_SI_0102_002
184_SI_0102_002
184_SI_0111_115
184_SI_0111_115

The irregularly shaped site recalls a piece of cut-out leather. Bends and folds lend the volume figurative expres- siveness, at times lifting it from the ground; cut-outs inside the building link the facade and the interior while also structuring the layout.

184_SK_0102_008_HdM_K
184_SK_0102_008_HdM_K
184_MO_0110_016
184_MO_0110_016
184_MO_0102_063_interior
184_MO_0102_063_interior
184_MO_0102_038_interior
184_MO_0102_038_interior
184_MO_0104_017
184_MO_0104_017
184_MO_0101_500
184_MO_0101_500
184_MO_0102_097_facade
184_MO_0102_097_facade
184_MO_0107_027
184_MO_0107_027
184_MO_0110_024
184_MO_0110_024
184_MO_0109_033
184_MO_0109_033
184_MO_0109_091
184_MO_0109_091

The production center beckons to the expressway with an electronic billboard displaying the Prada logo; the cut-outs are reiterated in the wall of a newly planted olive grove.

184_CI_0111_004
184_CI_0111_004
184_CI_0108_009
184_CI_0108_009
184_CI_0102_107_facade
184_CI_0102_107_facade
184_MO_0109_130
184_MO_0109_130
184_CI_0110_006
184_CI_0110_006
184_CI_0102_093_facade
184_CI_0102_093_facade

On the predominantly open-plan upper floor: cutting, product control, offices and canteen. The typology of the cut-out, in varying heights and sizes, is reiterated in the layout, the facade apertures and the atriums.

184_DR_0010_002_side_shape
184_DR_0010_002_side_shape
184_DR_0111_018
184_DR_0111_018
184_DR_0111_005
184_DR_0111_005
184_DR_0111_020
184_DR_0111_020
184_DR_060101_FSA3_Windows-3
184_DR_060101_FSA3_Windows-3

Drawings

184_DR_080805_L0_M1
184_DR_080805_L0_M1
184_DR_080805_L1_M1
184_DR_080805_L1_M1
184_DR_080805_S1_M1
184_DR_080805_S1_M1
184_DR_080805_S2_M1
184_DR_080805_S2_M1
184_DR_0111_005
184_DR_0111_005

Team

Facts

Client
Prada / I Pellettieri d’Italia SPA
Planning
General Planning: Favero & Milan Ingegneria S.r.I., Mirano-Zianigo, Venezia, Italy
Design Architect: Herzog & de Meuron, Basel, Switzerland
Executive Architect: Favero & Milan Ingegneria S.r.I., Mirano-Zianigo, Venezia, Italy
Structural Engineering: Favero & Milan Ingegneria S.r.I., Mirano-Zianigo, Venezia, Italy
Structural Engineering: Conzett, Bronzini, Gartmann AG, Chur, Switzerland
Mechanical Engineering: Manens Intertecnica Consulenza e Progettazione Impianti Technici, Verona, Italy
Landscape Design: Michel Desvigne, Paris, France
Specialist / Consulting
Facade Consulting: Emmer Pfenninger Partner AG, Münchenstein, Switzerland
Acoustics: Manens Intertecnica Consulenza e Progettazione Impianti Technici, Verona, Italy
Building Data
Site Area: 327'760 sqft, 30'450 sqm
Footprint: 116'034 sqft, 10'780 sqm
Gross volume (GV): 2'432'476 cbft, 68'880 cbm
Links
www.prada.com

Bibliography

Gerhard Mack, Herzog & de Meuron: “Herzog & de Meuron 1997-2001. The Complete Works. Volume 4.” Edited by: Gerhard Mack. Basel / Boston / Berlin, Birkhäuser, 2008. Vol. No. 4.

Nobuyuki Yoshida (Ed.): “Architecture and Urbanism. Herzog & de Meuron 2002-2006.” Tokyo, A+U Publishing Co., Ltd., 08.2006.

Herzog & de Meuron: “Prada Aoyama Tokyo. Herzog & de Meuron.” Edited by: Germano Celant. 2nd ed. Milan, Progetto Prada Arte srl, 2003.

Herzog & de Meuron. Natural History.” Edited by: Philip Ursprung. Exh. Cat. “Herzog & de Meuron. Archaeology of the Mind.” Canadian Centre for Architecture, Montreal. 23 October 2002 – 6 April 2003. 2nd ed. Baden, Lars Müller, 2005.

Herzog & de Meuron. Naturgeschichte.” Edited by: Philip Ursprung. Exh. Cat. “Herzog & de Meuron. Archaeology of the Mind.” Canadian Centre for Architecture, Montreal. 23 October 2002 – 6 April 2003. 2nd ed. Baden, Lars Müller, 2005.

Herzog & de Meuron. Histoire Naturelle.” Edited by: Philip Ursprung. Exh. Cat. “Herzog & de Meuron. Archaeology of the Mind.” Canadian Centre for Architecture, Montreal. 23 October 2002 – 6 April 2003. Baden, Lars Müller, 2002.