Herzog & de Meuron
Project
2012–2014
Realization
2014–2015

To celebrate the opening of its new Aoyama store, Miu Miu launches a ceremony including Fashion show and Party for 1000 people in the Belle Salle in Shibuya. The Miu Miu store’s most iconic elements are selected and placed like art objects in an exhibition around which the event takes place. With the intention to emphasize their design at a glance, the elements are exaggerated like pop art: scaled up, over-colored, produced of funny materials or simply used for a completely different purpose: A monumentally inflated chair is hanging from the ceiling above the runway; a plastic staircase becomes an unusable sculpture in the lobby; the vitrine furniture becomes a huge, accessible bar distributing not bags but refreshments. Taken away from their original context and program, the iconic elements get a poetic meaning. The artificially created environment makes the guest feel like Alice in Wonderland. In order to reinforce the hybrid character of the event, the spaces are treated like museum typologies: the white gallery space as a reception for the guest; the big hall for an instant perception of the fashion défilé; and the three thematic rooms organized along an enfilade for the party. Instead of just being made as a cheap decor for one single event, the individual objects are seriously crafted and made to eventually be used in other occasions and contexts.

Herzog & de Meuron, March 2015

412_CP_150326_017_PRI
412_CP_150326_017_PRI
412_CP_150326_001_PRI-01
412_CP_150326_001_PRI-01
412_CP_150326_003_PRI-10
412_CP_150326_003_PRI-10
412_CP_150326_002_PRI-09
412_CP_150326_002_PRI-09
412_CP_150326_004_PRI-02
412_CP_150326_004_PRI-02
412_CP_150326_012_PRI-08
412_CP_150326_012_PRI-08
412_CP_150326_007_PRI-03
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412_CP_150326_006_PRI-06
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412_CP_150326_009_PRI-04
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412_CP_150326_010_PRI-05
412_CP_150326_010_PRI-05
412_CP_150326_011_PRI-07
412_CP_150326_011_PRI-07

Drawings

412_DR_1412_901_plan-1.3000
412_DR_1412_901_plan-1.3000
412_DR_1412_911_SET1_Ground-Floor
412_DR_1412_911_SET1_Ground-Floor
412_DR_1412_914_SET1_Upper-Floor
412_DR_1412_914_SET1_Upper-Floor
412_DR_1412_917_SET1_S1
412_DR_1412_917_SET1_S1
412_DR_1412_919_SET1_S2
412_DR_1412_919_SET1_S2
412_DT_1506-A-716-e_FRONT-FLAP-AS-BUILT-01
412_DT_1506-A-716-e_FRONT-FLAP-AS-BUILT-01
412_DT_002_150325_FLAP
412_DT_002_150325_FLAP

Team

Partners
Project Team

Facts

Client
Prada Japan CO., Ltd.
Planning
Design Consultant : Herzog & de Meuron Basel Ltd, Basel, Switzerland
Executive Architect : Takenaka Corporation, Tokyo, Japan
Electrical Engineering: Takenaka Corporation, Tokyo, Japan
HVAC Engineering : Takenaka Corporation, Tokyo, Japan
Mechanical Engineering: Takenaka Corporation, Tokyo, Japan
Structural Engineering: Takenaka Corporation, Tokyo, Japan
Plumbing Engineering: Takenaka Corporation, Tokyo, Japan
Structural Engineering (SD Phase): Schnetzer Puskas International AG, Basel, Switzerland
Landscape Architect: Vogt Landschaftsarchitekten AG, Zurich, Switzerland
Design and Build Contractor: Takenaka Corporation, Tokyo, Japan
Specialist / Consulting
Facade Consulting (SD Phase): Emmer Pfenninger Partner AG, EPPAG, Münchenstein, Switzerland
Lighting Consulting: Sirius Lighting, Tokyo, Japan
Building Data
Site Area: 4'133 sqft, 384 sqm
Gross floor area (GFA): 7'750 sqft, 720 sqm
Number of levels: 3
Footprint: 2'895 sqft, 269 sqm
Length: 52 ft, 16 m
Width: 55 ft, 17 m
Height: 32 ft, 10 m

Bibliography

Luis Fernández-Galiano (Ed.): “Arquitectura Viva Monografias. Herzog & de Meuron 2013-2017.” Vol. No. 191-192, Madrid, Arquitectura Viva SL, 12.2016.

Jonas Pulver, Héloïse Gailing: “Herzog & de Meuron, Luxes Intérieurs.” In: Stéphane Benoit-Godet (Ed.). Le Temps. Geneva, Ringier, 18.04.2015. p. 28.

“Herzog & de Meuron. Miu Miu Aoyama, Tokyo.” In: Nicola Di Battista (Ed.). “Domus.” Milan, Editoriale Domus, 04.2015. pp 49-63.

Location