Sotheby’s Madison Avenue Design Reveal

NEW YORK, USA – Herzog & de Meuron presents a first look at The Breuer, the new home of Sotheby’s New York. The project underscores the role of preservation in safeguarding a cultural landmark while ushering it into its next era.

The adaptation of the Breuer Building is guided by a deep respect for its architectural significance and its enduring role as a temple to art. Over the decades, it has housed some of New York’s most significant art collections—from the Whitney to the Metropolitan Museum of Art, to the Frick, and soon, important works slated for auction at Sotheby‘s.

The building readily lends itself to this next chapter as an art auction house, with many iconic spaces and programmatic uses remaining intact. The restoration follows a light-touch approach, preserving defining features while introducing subtle upgrades to meet Sotheby’s functional and operational needs while honoring Marcel Breuer’s original design.

Completion is scheduled for the end of 2025.