185 PRADA NEW YORK, HEADQUARTERS PRADA USA

185
Prada New York, Headquarters Prada USA
New York, New York, USA
Project 2000-2002

We were working on four projects for Prada at once – Le Cure, Levanella, Tokyo, and New York. The Head Office in New York was the last project entrusted to us and the first to be finished. It’s a kind of striptease of the former piano factory: all architectural elements were removed so only the naked concrete structure would remain.

 

This raw exposure revealed the proportions and generous space of the previously industrial building. The offices were occupied before all work on the building was completed. Some architectural ideas and concepts still remain unfinished at present: a penthouse extension on the large roof terrace with spectacular views, and an exhibition space for the Fondazione Prada on the ground floor.

 

The most radical concept was the proposal to convert the square in front of the building on 609 West 52nd Street into a rock garden. When we learned that the granite bedrock rises up quite high in that area of Manhattan, we scratched open the surface of the front garden and uncovered the original geological layer not even half a meter below grade.

 

We liked its powerful and archaic rawness. A rock garden, not designed but found. Its nakedness was not dissimilar to the architectural strategy already used for the concrete structures of the building. These works were never finished. The granite bedrock has since been covered by asphalt for more practical uses and easy dispatch of goods.

Herzog & de Meuron 2002

FACTS

This project was developed in collaboration with an architect licensed in the state of New York acting as the "Architect of Record". Herzog & de Meuron is not licensed to practice architecture in the state of New York.

Herzog & de Meuron Team:

Partners: Jacques Herzog, Pierre de Meuron, Harry Gugger
Project Managers: Mathis Tinner (Associate), Sarah Cremin
Project Team: António Branco, Simon Chessex, Anja Ehrenfried, Joao Ferrao, Christoper Pannett, Catherine Preiswerk

Client:
Prada USA Corp, Fondazione Prada (Phase 2)

Planning:
Partner Architects: Phase 1: HLW, New York, USA; Phase 2: Architecture Research Office LLP, New York, USA
Structural Engineering: Phase 1: HLW, New York, USA; Phase 2: LERA, New York, USA
Mechanical, Electrical Engineering: Phase 1: HLW, New York, USA; Phase 2: Arup, New York, USA
Landscape Design: Phase 2: Vogt Landschaftsarchitekten, Zurich, Switzerland

Specialists / Consulting:
Facade Consulting: Phase 1: Emmer Pfenninger Partner AG, Münchenstein, Switzerland
Lighting: Kugler Tillotson Associates, New York, USA

Building Data:
Gross Floor Area: 9,836sqm / 105,878sqft
Footprint: 1,515sqm / 16,306sqft

SELECTED BIBLIOGRAPHY

Gerhard Mack, Herzog & de Meuron: Herzog & de Meuron 1997-2001. Das Gesamtwerk. Band 4.
Edited by: Gerhard Mack. Basel / Boston / Berlin, Birkhäuser, 2008. Vol. No. 4.

Gerhard Mack, Herzog & de Meuron: Herzog & de Meuron 1997-2001. The Complete Works. Volume 4.
Edited by: Gerhard Mack. Basel / Boston / Berlin, Birkhäuser, 2008. Vol. No. 4.

Nobuyuki Yoshida (Ed.): Architecture and Urbanism. Herzog & de Meuron 2002-2006.
Tokyo, A+U Publishing Co., Ltd., 08.2006.

Herzog & de Meuron: Prada Aoyama Tokyo. Herzog & de Meuron.
Edited by: Germano Celant. 2nd ed. Milan, Progetto Prada Arte srl, 2003.

Herzog & de Meuron. Natural History.
Edited by: Philip Ursprung. Exh. Cat. Herzog & de Meuron. Archaeology of the Mind. Canadian Centre for Architecture, Montreal. 23 October 2002 - 6 April 2003. 2nd ed. Baden, Lars Müller, 2005.

Herzog & de Meuron. Naturgeschichte.
Edited by: Philip Ursprung. Exh. Cat. Herzog & de Meuron. Archaeology of the Mind. Canadian Centre for Architecture, Montreal. 23 October 2002 - 6 April 2003. 2nd ed. Baden, Lars Müller, 2005.

Herzog & de Meuron. Histoire Naturelle.
Edited by: Philip Ursprung. Exh. Cat. Herzog & de Meuron. Archaeology of the Mind. Canadian Centre for Architecture, Montreal. 23 October 2002 - 6 April 2003. Baden, Lars Müller, 2002.