178 PRADA AOYAMA

178
Prada Aoyama
Tokyo, Japan
Project 2000-2002, realization 2001-2003

We decided early on to focus on vertical volume containing the maximum permitted gross floor area so that part of the lot acreage can remain undeveloped. This area will form a kind of plaza, comparable to the public spaces of a European city.

The shape of the building is substantially influenced by the angle of incidence of the local profile. Depending on where the viewer is standing, the body of the building will look more like a crystal or like an archaic type of building with a saddle roof. The ambivalent, always changing and oscillating character of the building's identity is heightened by the sculptural effect of its glazed surface structure. The rhomboid-shaped grid on the façade is clad on all sides with a combination of convex, concave or flat panels of glass. These differing geometries generate facetted reflections, which enable viewers, both inside and outside the building, to see constantly changing pictures and almost cinematographic perspectives of Prada products, the city and themselves.

But the grid on the façade is not simply an optical illusion; it is actively incorporated in the structural engineering and, in conjunction with the vertical cores of the building, it supports the ceilings. The horizontal tubing stiffens the structure and also provides more private areas for the changing rooms and the checkout on the otherwise open, light-flooded floors of the building.

The fittings with lamps and furniture for the presentation of Prada products and for visitors are newly designed especially for this location. The materials are either hyper-artificial, like resin, silicon and fiberglass, or hyper-natural, like leather, moss or porous planks of wood. Such contrasting materials prevent fixed stylistic classifications of the site, allowing both traditional and radically contemporary aspects to appear as self-evident and equal components of today's global culture.
Herzog & de Meuron, 2003

FACTS

Herzog & de Meuron Team:
Partners: Jacques Herzog, Pierre de Meuron
Project Architects: Stefan Marbach (Associate), Reto Pedrocchi, Wolfgang Hardt
Project Team: Luca Andrisani, Andreas Fries, Yuko Himeno, Hiroshi Kikuchi, Shinya Okuda, Daniel Pokora, Georg Schmid, Mathis Tinner

Client:
Prada (PRADA Japan Co.,Ltd), Tokyo, Japan

Planning:
Architect Planning: Herzog & de Meuron, Basel, Switzerland
Associate Architects: Takenaka Corporation, Tokyo, Japan: Michio Jinushi, Kenji Takeshima, Shinobu Chiba, Shuji Ishikawa, Ken Kurita
Structural Engineering: Takenaka Corporation, Tokyo, Japan: Yoshio Tanno, Hirokazu Kozuka, Masayoshi Nakai, Masato Ohata
WGG Schnetzer Puskas, Basel, Switzerland: Heinrich Schnetzer
Mechanical and Electrical Engineering: Takenaka Corporation, Tokyo, Japan: Yasuhiro Shiratori, Seijirou Furuya, Bumpei Magori
Landscape Design: Herzog & de Meuron, Basel, Switzerland

Specialist / Consulting:
Façade Consulting: Emmer Pfenninger Partner AG, Basel, Switzerland
Lighting: Arup Lighting, London, UK: Andrew Sedgwick, Jeff Shaw
Fire Protection: Takenaka Corporation, Tokyo, Japan: Yoshiyuki Yoshida, Naohiro Takeichi, Tsutomu Nagaoka, Toshihiko Nishimura
Large Scale Store Law: Takenaka Corporation, Tokyo, Japan: Masahiro Hioki, Kanji Matsushita, Yasuko Inukai

Building Data:
Site Area: 953sqm
Building Footprint: 369sqm / 3,971sqft
Gross Floor Area: 2,860sqm / 30,785sqft
Building Dimensions: Length 20m / 65ft, Width 22m / 72ft, Height 32m / 105ft

SELECTED BIBLIOGRAPHY

Gerhard Mack, Herzog & de Meuron: Herzog & de Meuron 1997-2001. Das Gesamtwerk. Band 4.
Edited by: Gerhard Mack. Basel / Boston / Berlin, Birkhäuser, 2008. Vol. No. 4.

Gerhard Mack, Herzog & de Meuron: Herzog & de Meuron 1997-2001. The Complete Works. Volume 4.
Edited by: Gerhard Mack. Basel / Boston / Berlin, Birkhäuser, 2008. Vol. No. 4.

Luis Fernández-Galiano (Ed.): Arquitectura Viva. Herzog & de Meuron 1978-2007.
2nd rev. ed. Madrid, Arquitectura Viva, 2007.

Nobuyuki Yoshida (Ed.): Architecture and Urbanism. Herzog & de Meuron 2002-2006.
Tokyo, A+U Publishing Co., Ltd., 08.2006.

Fernando Márquez Cecilia, Richard Levene (Eds.): El Croquis. Herzog & de Meuron 2002-2006. Monumento e Intimidad. The Monumental and the Intimate.
Vol. No. 129/130, Madrid, El Croquis, 2006.

Prada Aoyama Epicenter in Tokio. Prada Aoyama Epicentre in Tokyo.
In: Christian Schittich (Ed.). Detail. Zeitschrift für Architektur und Baudetail. Bauen mit Glas. Vol. No. 10, Munich, Institut für internationale Architektur-Dokumentation GmbH & Co., 10.2004. pp. 1131-1137.

Deyan Sudjic: Cultura e Mercato. Commerce and Culture.
In: Deyan Sudjic (Ed.). Domus. Architettura, Design, Arte, Comunicazione. Architecture, Design, Art, Communication. Vol. No. 861, Milan, Domus S.p.A., 07.2003. pp. 44-61.

Herzog & de Meuron: Colmena y Escaparate. Edificio Prada en Aoyama, Tokio.
In: Luis Fernández-Galiano (Ed.). Arquitectura Viva. Vol. No. 91, Madrid, Arquitectura Viva, 07.2003. pp. 46-53.

Herzog & de Meuron: Prada Aoyama Tokyo. Herzog & de Meuron.
Edited by: Germano Celant. 2nd ed. Milan, Progetto Prada Arte srl, 2003.

Herzog & de Meuron. Natural History.
Edited by: Philip Ursprung. Exh. Cat. Herzog & de Meuron. Archaeology of the Mind. Canadian Centre for Architecture, Montreal. 23 October 2002 - 6 April 2003. 2nd ed. Baden, Lars Müller, 2005.

Herzog & de Meuron. Naturgeschichte.
Edited by: Philip Ursprung. Exh. Cat. Herzog & de Meuron. Archaeology of the Mind. Canadian Centre for Architecture, Montreal. 23 October 2002 - 6 April 2003. 2nd ed. Baden, Lars Müller, 2005.

Herzog & de Meuron. Histoire Naturelle.
Edited by: Philip Ursprung. Exh. Cat. Herzog & de Meuron. Archaeology of the Mind. Canadian Centre for Architecture, Montreal. 23 October 2002 - 6 April 2003. Baden, Lars Müller, 2002.

Fernando Márquez Cecilia, Richard Levene (Eds.): El Croquis. Herzog & de Meuron 1998-2002. La Naturaleza del Artificio. The Nature of Artifice.
Vol. No. 109/110, Madrid, El Croquis, 2002.