Herzog & de Meuron
Project
2020-2021
Exhibition
30 September ‚Äď 20 November 2021
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Exploring 473‚ÄĒAugmented Reality Installation, 2021

3 digital models and 6 videos displayed in augmented reality accessed through web-based AR application. Foam and acrylic models in scale 1:500, concrete samples, printed aluminum-composite panels on C-stands, printed banners, vinyl on glass and concrete.

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How can we exhibit architecture? We have been searching for methods to do so ever since our first exhibition ‚ÄúArchitektur Denk¬≠form‚ÄĚ at the Architekturmuseum in Basel in 1988. In our 2021 exhibition ‚ÄúExploring SongEun Art Space‚ÄĚ, among physical models, drawings, samples and printed images, one room tested the presentation of videos and digital models through augmented reality.

The installation introduced the new building, displaying documentation that explored the design and construction process from the initial conception in Basel to the physical realization in Seoul. It consisted of seven augmented reality stations, where different images in the room triggered videos, models and text from specific moments of the project‚Äôs process.

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Since then, we‚Äôve created an additional booklet that embeds these ‚Äėtrigger‚Äô images, activating photographs of their initial presentation at SongEun Art Space. The augmented reality stations once set in Seoul are here mobilized, accessible beyond the time frame of the official exhibition.

Team

Exhibition Catalog

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Facts


Collaborators
Team SONGEUN Art and Cultural Foundation

Sang-Duck Yoo (Chairman of the Board), YoungKwan Kwon (Auditor General), Hyoung-Jung Yoo (Head of Art Management Planning Team), Laurencina Farrant-Lee (Artistic Director).

In association with Laurence Geoffrey’s Ltd. art consultant: Laurencina Farrant-Lee (Partner), Haeni Park (Senior Project Manager), Chae Won Lee (Project Manager), Kyusung Hwang (Project Manager), Minjee Kim (Communications and Public Engagement Coordinator), YeEun Lim (Administrative Assistant), Hyerin Jeong (Facilitator of First Impressions).

Graphic Designer
Sulki and Min

AR Consultants
Bandara VR GmbH, Zurich

Installers
L&B Fine Art, Seoul
Artln, Seoul

Supported by
The exhibition and publication benefited from the financial support of: Janghak E&C ¬∑ Janghak Design Co., Ltd.; PRO HELVETIA Swiss Arts Council

Bibliography

Herzog & de Meuron, SONGEUN Art and Cultural Foundation: Herzog & de Meuron. Exploring 473. Edited by: Mortiz K√ľng. SONGEUN Art and Cultural Foundation, Seoul, 2021. Vol. No. 1-6.

Six-volume box edition published on the occasion of the inaugural exhibition Herzog & de Meuron. Exploring SongEun Art Space at ST SONGEUN Building, Seoul, 30 September ‚Äď 20 November, 2021.

Philipp Meier: In Seoul streicheln sie jetzt H√§user. S√ľdkoreas Hauptstadt ist der neue Kunst-Hub Ostasiens ‚Äď dazu tr√§gt auch ein ungew√∂hnlicher Ort von Herzog & de Meuron bei. In: Eric Guyer (Ed.). Neue Z√ľrcher Zeitung. Z√ľrich, Neue Z√ľrcher Zeitung AG, 29.11.2021. p. 30.

Herzog & de Meuron, Pierre de Meuron, Martin Kn√ľsel: Design and Exhibition: Herzog & de Meuron. Exploring Songeun Art Space; ST International HG & Soungeun Art Space. In: Anne Lee (Ed.). Interiors. Theme Gallery. Vol. No. 422, Seoul, 11.2021. pp. 18-19; 126-139.